For Immediate Release
Benbrook, Texas – February 25, 2025 – MAD Concepts Group (MAD Benbrook, LLC) in collaboration with the Benbrook Economic Development Corporation and Blue Plate Network, proudly announce the groundbreaking of a new restaurant park development at the southwest corner of Benbrook Boulevard and Westpark Drive. This project will feature two full-service restaurants, each offering a full bar, spacious outdoor seating, and an inviting "backyard" experience with dedicated play areas for families and children.
The new development will introduce Jakes Burgers, a DFW staple, and Tacos & Avocados, a fresh Mexican food concept, to the Benbrook community. These restaurants, ranging from 4,000 to 5,000 square feet, will provide a dynamic dining atmosphere that blends exceptional food with a lively, social environment. Additionally, a 1.5-acre backyard area will be designed to foster community engagement, offering a welcoming space for gatherings, outdoor entertainment, and casual dining.
About Jakes Burgers
Jakes Burgers, a well-established brand with 12 locations across the Dallas-Fort Worth area and Waco, was founded in 1985 at the corner of Skillman Avenue and Abrams Road in East Dallas. Acquired by MAD Concepts Group in 2021, Jakes has since evolved beyond its roots in burgers and beer. The brand now offers an expanded menu designed to appeal to a broad audience, all while maintaining its commitment to Fresh, Friendly, and Fun dining experiences.
About Tacos & Avocados
Tacos & Avocados, developed by the MAD Concepts team, presents a Mex-Tex culinary experience that fuses traditional Mexican cooking techniques with Texas-inspired flavors. Signature menu items include authentic Birria and Barbacoa, along with Shiner-Braised Brisket Tacos, Fire-Grilled Fajitas, and Queso Blanco. The menu also emphasizes fresh and health-conscious options, such as avocado-based dishes, hummus with vegetables, grilled avocado shrimp cocktail, and Molcajete-style guacamole. Each dish is crafted in a scratch kitchen using only the freshest ingredients.
A Commitment to Community Impact
The development is expected to generate up to 150 new jobs, contributing to local economic growth. MAD Concepts has a strong history of community engagement, actively supporting schools and local organizations through fundraising and sponsorship initiatives.
“People visit restaurants for great food, but they return for the service and the experience. We take pride not only in our menu but also in the environments we create. The backyard area in Benbrook will serve as a vibrant community hub, bringing people together beyond the dining table.” – Courtney Lindley, the Founder & President of MAD Concepts Group.
A Vision for Community Activation
MAD Concepts’ vision for this project extends beyond dining – it aims to create a year-round community destination. “If this site were simply a park, it would be activated only a few times a year for special events. Instead, we are developing two high-quality restaurants with an engaging yard that will serve as an energized gathering place year-round. We envision the community utilizing this space for family-get-togethers, outdoor movie nights, post-game celebrations, and much more.” – Carter Wilson, Founder, Blue Plate Network.
The Benbrook Economic Development Corporation has worked for over a decade to revitalize this key location. “We appreciate the opportunity to partner with MAD Concepts Group and Blue Plate Network to bring this vision to life. This project represents a significant investment in the community and aligns with our long-term redevelopment goals.” – Kent Williams, President, Benbrook Economic Development Corporation.
About MAD Concepts Group
Based in Addison, Texas, MAD Concepts Group, founded by Courtney Lindley and Bob Gregg, operates 13 Jakes Burgers and Tacos & Avocados locations, with several new units under development. The company is also expanding into additional restaurant and entertainment ventures while supporting various partners at 25 locations across Texas, Oklahoma, and Arkansas. “We are a family of service-driven professionals focused on operational excellence and strong company culture, ensuring sustained growth and long-term success.” – Bob Gregg, Founder & COO, MAD Concepts Group.
About Blue Plate Network
Founded in 2012 by Carter Wilson, Blue Plate Network is committed to quality over quantity in restaurant real estate development. “Our approach is not about opening as many restaurants as possible but about strategically expanding into the right communities, fostering long-term relationships, and ensuring sustainable success. We believe we have found that opportunity in Benbrook.” – Carter Wilson, Founder, Blue Plate Network.
For more information, email jjames@benbrook-tx.gov.
